A new chewing gum “causes a rose fragrance to be emitted from the body one to two hours after it is chewed” –

The gum, called “Otoko Kaoru” (male scent) Rose Menthol, contains the fragrant component geraniol, which is found in roses. According to Kanebo’s food research laboratory, Otoko Kaoru Rose Menthol Gum from Kanebothe component is emitted from sweat glands easily, in much the same way as garlic and alcohol. Maca, a plant that is rich in nutrition, was added, creating a mint-flavored, sugarless gum.

The gum is aimed at men between their 20s and 50s who are worried about body odors and scents. Each packet, which costs 126 yen, contains nine pieces of gum. The product will be sold at station kiosks and convenience stores.
[Mainichi Daily News: Link]

Via Fark

See Also: Hygiene @ Wikipedia

Which reminds me. Commercially bred flowers are losing their scent — flower breeders have selected for bloom size and color, at the expense of scent. See Diminishing Nutrition.

Ascendancies, by D.G. ComptonI’m also reminded, obliquely, of the novel Ascendancies [1980] by David G. Compton … mysterious substance falls from the sky, people start to disappear into thin air, leaving behind the smell of roses ….