“Obama … is … placing the first presidential campaign ads in online video games.”

LOS ANGELES (Reuters) - Barack Obama, flush with cash and ramping up his advertising in the final weeks before the November 4 election, is making U.S. political history by placing the first presidential campaign ads in online video games.

The Democratic Illinois senator is using the Internet ads, featured in 18 games through Microsoft Corp’s Xbox Live service, to promote his online voter registration and early balloting drive in 10 battleground states, a campaign spokesman said on Wednesday.

Unprecedented in U.S. presidential politics, the video game buy is targeted mainly at young adult males who are difficult to reach through more traditional campaign advertising.

- Yahoo: Link.