Sat 2 Feb 2008
What’s Really Wrong With Newspapers
Saturday, Feb 2nd, 2008 at 12:46 pmCategories: Journalism
Posted by Administrator
“Simply put, the model involved sending miniskirted saleswomen out to sell ads at confiscatory rates to lecherous old car dealers and appliance-store owners.”
Veteran journalist Jon Talton write about the decline of newspapers:
The biggest problem, of course, had nothing to do with the newsrooms. It was the collapse of an unsustainable business model. Simply put, the model involved sending miniskirted saleswomen out to sell ads at confiscatory rates to lecherous old car dealers and appliance-store owners. Protecting these profits, whether from national, local or classified ads, became the central focus of newspaper bosses. These areas were the most vulnerable to new competitors. But the condition of the industry by the 1990s – risk averse, promising unrealistic margins, losing its best talent, ignoring ideas outside its preconceived notions – left it unable to meet these threats.
- Jon Talton @ Rogue Columnist: Link.
Via Boing Boing.
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