“Sears has launched a virtual closet, called e-Me, for the promotion of its back-to-school season …”

Sears has launched a virtual closet, called e-Me, for the promotion of its back-to-school season, partnering with Meez and Virtual Model, which powers Meez.

The site basically operates as a Sears-branded Meez. All the clothes to choose from are those that are being pushed for the back-to-school shopping season, such as The Cheetah Girls line and Canyon River Blue. Real photos are used for the items you can select for your Meez, though a digital representation is used for your actual avatar. All the other functions for Meez is included for the Sears-branded version, including backgrounds, pets, hairstyles, etc. There’s also a gallery for users of e-Me, where you can check out other users’ creations and rate them. Sears has indicated that it will be adding games and other user interaction in the future. Items can be saved to a closet and printed out for an in-store discount on clothes.

Sear e-Me

[Mashable: Link]

“Meez is a website that allows users to create their own animated avatars, or “3D I.D.” graphics, for the Web.” Wikipedia.

Further evidence that there’s money t0 be made in cyberspace … or that there’s money to be made selling cyberspace to Sears et. al.